Ron Gunn

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Matrix Management at the Right Time - Structural Logic for the Information Technology Industry (cont'd)

Better Companies Get Organized!

Better companies are organizing themselves to deliver value for their customers while delivering profitability and growth for themselves. In the past year or so, we have worked with three companies in this industry that are distinguishing themselves.

One IT company performs secret-cleared projects for the US Government. This firm is growing rapidly and has moved to matrix teams organized by customer as a means for anticipating customer needs at greater levels of precision, and for building share of wallet from existing and new customers. Better value for the customer; better profitability and growth for the company.

Another company that supplies top-notch bioinformatics and other computational services has organized matrix teams by project within defined product lines. This company has installations in the U.S. and abroad. Better value for the customer; better profitability and growth for the company.

Yet another company that provides automated systems for the airlines is organized into a mix of matrix teams for projects, product lines, and customers. Multiple team assignments for key personnel achieve high productivity and synergy along with more sophisticated perspectives and insights. Again, everybody wins.


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