I won’t attempt to identify all of the techniques that you can use to achieve these results in this space. However, there is one critical technique which is surprisingly underused. Where have major fumbles and fizzles occurred in the past? What hand-offs have resulted in dissatisfaction between or among functions? Which fumbles and fizzles have delayed delivery of a product or service? Which interfaces have detracted from the attainment of team goals and objectives?

Bring your team together and take a little trip down “Memory Lane,” answering the questions posed above. Do a post-mortem on things that have gone wrong in the past and then develop a “watch list” for use by management and staff alike to ensure that they go right in the future. Create an inventory for surveillance and control. Simple? Obvious? Perhaps. However, you might be astonished by the number of organizations that don’t avail themselves of this simple technique for making their matrix teams work more smoothly; your organization may be among their number.

Try it. You’ll like it.

One useful question for clarifying structure is to ask whether an issue to be decided relates to “doing the right thing” or to “doing things right.” Some issues associated with “doing the right thing” relate to defining what is to be done, by when something must be done, and why it must be done, to name a few. Issues associated with “doing things right” include, among others, defining how something is to be done and by whom.

When employees are confused as to whom they should turn about what issue, we have a structure that needs clarification. Failure to clarify these relationships adequately results in frustration and lost productivity—schoolyard-style shoving matches, people making up their own rules, and expanding or contracting their own roles on a freelance basis. Once key issues of doing things right and doing the right things have been explicated fully, we can, if we wish, then attach a shorthand description. Call it solid line or dotted line, call it vertical or horizontal, but make sure that whatever you call it has real clarity of meaning behind it—news that the employees can use.

At the risk of understatement, traditional silos and hierarchies are not known for their contribution to organizational dexterity. Far from it, these hierarchies are too often calcified in place, leaving few if any degrees of freedom. What’s more, in the worst cases, the hierarchy has been known to stifle creativity as well as create a moat which separates the enterprise from its customers—be they internal and/or external customers.

One example comes to mind: The client practices business-to-business selling of over-the-counter medications to drug and grocery stores. It once sold these products on a silo’d basis—one representative selling one particular type of medication. Sales reps from the same company but representing different products kept bumping into one another at the stores to which they were selling. This was wasted time and energy, accompanied by customer frustration with the picket fence offerings of the company. Also, it did not provide the drug company with the dexterity needed to anticipate customer needs using a comprehensive approach to the customer. The transformation to selling by customer-focused matrix teams meant greater closeness to customers, greater dexterity, and greater cross-selling creativity—the biggest needs identified by the CEOs in the IBM study!

When we unleash the power of a battery of cross-functional teams, which are pursuing shared objectives using shared resources, we can enjoy new vistas in organizational dexterity, provided that our design is sound, our roles are clear, are processes are defined, and we are nurturing a shared fate culture. In addition to all of this, our people must be trained in how to apply matrix management roles, rules and tools, and how to get the most and best of what it has to offer.

You can use matrix management to increase your organizational dexterity if you design and implement your matrix consciously and deliberately. As we say at Strategic Futures, during the course of our matrix management consulting, use method, not magic.

We monitor the Google Alerts for matrix management and, from time to time, note various blogs which deprecate matrix management on the basis of bad experiences that people have had with it—as if no one has had bad experiences with other forms of organizational structure!

At Strategic Futures, we never try to “sell” anyone on the need to shift to matrix management. This is a conclusion that an organization’s leadership must reach on its own when its traditional hierarchical structure has run out of breath. Once leadership has concluded that matrix management makes sense for its purposes, we are here to help.

That said, we can’t help but smile when we see various old wines repackaged in new bottles. The flawed logic usually goes something like this:

1. There was a bad experience with matrix management.
2. I had a bad experience, ergo everyone had the same experience,
3. Therefore, matrix management is fundamentally flawed.

Management of any sort is defined as the art of getting work done through other people in a manner which satisfies established standards of efficiency and effectiveness. More colloquially, management is more about steering than it is about rowing. That’s not to say that today’s managers shouldn’t be “working managers,” meaning that they themselves must be personally productive even as they harness the talents and energies of others to accomplish objectives. On the other hand, if management fails to observe certain key principles, then any structure will surely fail. 

For instance, there is nothing intrinsic to matrix management that is inimical to customer-centered focus and action, but it does require putting the customer in the center of your organization. Indeed many matrix organizations use customer-centered teams to get work done on a seamless, cross-functional basis.

There is also nothing intrinsic about matrix management that suggests that you can’t engage the creativity of key contributors across every function represented on a matrix team.

In addition, capable managers in any structure are accountable for accomplishing short-term objectives even as they pursue longer-range development strategies that will build the capabilities of their talent pool. This is a both/and proposition not an either/or ultimatum.

As I have written in this space before, the relative absence of structure engenders more pronounced personality conflicts. Structure in and of itself need not mean suffocation or gridlock. Have the guts and foresight to establish decision protocols as part of the structure and then live by those protocols. Clarify roles, responsibilities and prerogatives as part of the structure. Do these things and then insist on customer-centered thoughts and deeds, aggressive human resource development, and the unleashing of creative energies and your organization will prevail over fantasies about how people can pull together magically, achieving Hollywood-inspired miracles and breakthroughs every time. Come on back to Planet Earth!  Homo sapiens still roam the globe.

If every manager in every organization were a virtuoso who could squeeze every drop of motivation and creativity out of every employee, and do so in a way that uniformly aggrandized the organization rather than the self, we could fantasize about an almost endless spectrum of structural or quasi-anarchic possibilities for organizing people and work. If your organization is flawlessly full of such virtuosos, then you have a brave new world ahead of you that is beyond the reach of us mere mortals. However, if your organization is like most, it is populated by intelligent, hard-working folks who also happen to be human beings, and, alas, with that human dimension, ladies and gentlemen, lies the rub. Indeed, management would be so much easier if it didn’t involve human beings!

Matrix management is a networked approach to getting things done, greatly facilitated by today’s communications and shared-minds technology. However, this networked approach requires use of a tested set of roles, rules, and tools to make it work. When these roles, rules, and tools are not installed nor followed correctly, you can’t expect favorable results.

False contradictions between sound management practice and matrix management are red herrings. The wholesale deprecation of matrix management is the management equivalent of performing delicate surgery with a stone implement. It’s a kind of all-or-nothing grandiosity based on oversimplification, often accompanied by a veiled invitation to return to the 1990s fashion of self-directed teams which didn’t achieve widespread success. We can fine tune a matrix organization and improve its performance. However, attempts to fine tune anarchy or some other kids-in-the-schoolyard caprice is a fool’s errand. When you see animosity towards matrix management in print, read between the lines!

For clarity on matrix management organization and its implementation, please call us, 703/836-8383 or email us at info@strategicfutures.com

In the matrix organization, personality issues hemorrhage in to fill gaps created by structural ambiguities.  This also happens in traditional hierarchical structures, but that is not our focus here. One of Strategic Futures matrix management success factors is role clarity. To the extent that defined roles in your matrix organization are unclear, you will create a fertile breeding ground for personality-based clashes. These rifts can do lasting damage to relationships that are needed for a shared-fate culture where shared objectives are pursued using shared resources. Personality clashes that would have rarely if ever been ignited become needlessly incendiary because of role ambiguity.

In the past quarter, I have worked with two clients in the same sophisticated industry – an industry which will remain unnamed. Both of these organizations have suffered intensifying personality clashes among senior leaders. In one instance, the roles were well-defined at the time of matrix management implementation, but have been allowed to drift. In the other instance, the roles were not clearly defined at the outset and ensuing disagreements with accompanying personality flare-ups have occurred.

While it is true that personality clashes can and will occur among strong executives even when structure has been well-defined with accompanying role clarity, matters are exacerbated when the strict lines dividing horizontal and vertical authority and responsibilities have been allowed to blur or otherwise to become intertwined.

To avoid reaching the “point of no return” on personality clashes within the organization, it is best to ensure that roles and prerogatives are defined clearly and then enforced strictly by top leadership. The absence of fundamental clarity creates a dysfunctional breeding ground for such conflict.  The dynamic that gets unleashed by role ambiguity is straightforward: When there is doubt about who has the authority to do what, ego enters the fray and personality variables that would otherwise be suppressed or otherwise unexpressed are unleashed.  The result is destructive tension rather than the constructive tension that we seek through the matrix structure.

With this said, the existence of such conflicts should not be cause for utter despair. One of my earliest matrix management consulting assignments involved such a conflict. The Chief Scientific Officer here in the US was sending “ricochet shots” intended to deprecate his US Chief Operating Officer via company headquarters personnel located in Europe. Understandably, there were hard feelings between the CSO and the COO. The differences between the “business” personality and the “science” personality were inflamed. Each held a hard-bitten, passionate viewpoint that was in conflict with the other. The two were on the brink of being unable to work together on anything — for any purpose. However, with a new agreement that clarified the roles of each and the protocol for consultation with others here in the US and abroad, they were able to work it out for the good of the company and for their own respective careers and comfort levels. Role clarity made for a happy ending to a story that could have ended disastrously for the parties and for the company.

Bottom line? There is plenty of good that can be done by human relations consultants who are focused on improving and repairing damaged interpersonal relationships. On the other hand, an ounce of prevention is worth a pound of cure. Ensure role clarity at the outset and maintain it throughout and you will avoid the exacerbation of mis-fitting personalities. There are times when a Chief Executive needs to resort eclectically to Darwinian Management whereby the “survival of the fittest” is an appropriate contest. However, Darwinian “survival of the fittest” scenarios are best reserved for extraordinary use: Role clarity is the best antidote for abating conflicts that never needed to happen in the first place and, in the end, added absolutely no value or special insights, only distress and lost productivity.

If you need help with role clarity or standing up your matrix management organization, please call us, 703/836-8383 or email us at info@strategicfutures.com.

Why are more organizations choosing matrix management? The answer that we are hearing most frequently relates to scalability. Often, the objective is to add new locations that are functioning as intact horizontal matrix teams. Sometimes the objective is to be able to scale up and add new projects.

These organizations want to be able to expand their operations without having to do a new restructuring every time that they increase the number of locations, number of projects, or other indices of growth. 

The good news about matrix management is that it allows such modifications without having to alter the structure or add considerable overhead as part of the expansion process. Most of the time, new locations or new programs can be added without any adjustments to the vertical organization.

As an organization moves to matrix management—prior to an expansion of locations, projects, or other dimensions—employees cannot reasonably be expected to understand immediately the need for the structural shift.  Until expansion has actually occurred, they may instead perceive the move to matrix management as an addition to overhead or superstructure. It is important to explain to employees the benefits sought from the move to matrix management and to offer this explanation plainly and repeatedly. Don’t assume that because you understand the reasoning for the structural change that anyone else will.

Also, don’t assume that explaining it once or twice will do the trick. It won’t.  Many employees will adopt the Missouri “Show Me” attitude and won’t understand the motives behind the move to matrix management until real expansion has actually been executed.  Thereafter, the reason for the change will have been clear to them all along! 

In summary, a key advantage of the matrix structure is that you are able to “snap on” a new horizontal team or any number of teams; up to a point; train up the team members; and then go “live” immediately. 

More and more, scalability is what our clients are seeking when turning to the matrix structure.  While there are other significant benefits of the matrix structure such as maximizing resource utilization, solving complex problems, achieving a flatter organization, and achieving cross-functional synergy, the advantage of scalability is driving many decisionmakers to opt for matrix management.

If you need consulting or training help with your transition to matrix management, please call us, 703/836-8383 or email us at info@strategicfutures.com.

In recent months, we have had multiple opportunities to assist clients with the design of key jobs in their matrix organizations. These clients have included an energy engineering consulting enterprise, a medical device R&D operation, as well as a confidential client. These assignments have allowed us to work collegially with clients in spelling out a number of roles, their responsibilities and key relationships.

As I have written in articles, blogs, and the book, the interface player in the matrix is a make-or-break player. All too often, this mid-level position is given short shrift and that is surely an avoidable mistake.  Your matrix organization will not work if the unique mix of vertical and horizontal responsibilities is not competently and confidently exercised by these key individuals located at the interfaces of the matrix structure. Making plain what they are to do, how they are to do it, and with whom they need to consult is central to success. Patterns and limits of decision-making are also critical to this examination. We have been working with our clients to ensure that there is adequate specificity for these and other roles. C-level executives participate in these sessions and have told us that they are convinced that the investment of time in achieving this clarity is well worth the time and effort.

As a small business, we are able to move in an agile way to ensure that these key roles and relationships are defined in hours and days rather than weeks and months. We believe that the longer things get dragged out and immersed in unusable and unhelpful levels of detail, the murkier things can become. At the risk of sounding polemical, matrix organization job design should not involve a lot of lengthy, go-nowhere “consulting foreplay.” We believe that the better way is to draw together client principals for purposes of designing the job, keyboarding the elements of the role directly during a work session, with the results projected on screen at the front of the room. In this way, participants in the process have an opportunity to seek clarification, express objections, or otherwise jump into the discussion to ensure that competence and confidence are not just enabled, but ensured. That’s what we have been doing as of late.  Clients are gratified by the results and, from a consulting viewpoint, it puts us in a stronger position to ensure that subsequent training and coaching efforts will be sure-footed.

These efforts also help spell out the types and uses of both formal and informal, persuasive authority in the organization in a way that helps build a smooth, confident operation on a day-to-day practical level, rather than a too-cute-by-half theoretical level.  There’s a balance here to ensure that there is sufficient clarity to hit the road running but enough degrees of freedom to allow the job incumbent to grow the role organically over time. 

Bottom line? Don’t go “live” with your matrix organization unless you have committed to clarifying roles and relationships in adequate detail.

Matrix management-related developments are monitored closely here at Strategic Futures. One good source of information is Google Alerts, a resource one can access and subscribe to on www.google.com. Google Alert–Matrix Management is increasingly displaying job vacancies where the applicant is expected to have experience managing or working in a matrix environment.

Indeed, we can’t help but observe that more and more companies are moving to matrix management. There are significant employment and promotional opportunities available to those who can represent fairly that they are ready, willing, and able to work in a matrix structure.

A jobseeker or someone looking for career advancement may have the requisite technical skills for a job vacancy but may lament that s/he doesn’t possess extensive matrix management experience–or perhaps none at all. What to do?

First, let’s consider that you may well have relevant experience and not know that you do. Have you worked on a cross-functional team where you were collaborating with people drawn from disciplines other than your own? This may have been in pursuit of a specific goal, performance of a specific project, or the satisfaction of a particular customer’s requirements. If so, you are part of the way there.  Have you worked successfully on multiple projects at once?  If so, this is something to emphasize!

Cross-functional collaboration is at the heart of any well-designed and managed matrix organization. Seeking out the productivity- and profit-building synergies that are expected from such collaboration is the strategic companion to the matrix structure. If you are able to talk about your contributions to results achieved from such cross-functional effort, you already have your foot in the door.

On the other hand and as you might expect, there’s more to it than that. When multiple cross-functional teams pursue shared objectives using shared resources, things get a bit more complicated and your ability to work through and with these complications is what the employer is seeking. There are specific roles that are played by participants in the matrix structure. There are also rules and tools that you need to know.

One way to get over this employment screening hurdle is to indicate that you have worked on cross-functional teams (if you have) and/or on multiple projects at once, and also to indicate that you have familiarized yourself with the structure and dynamics of a matrix organization by reading pertinent literature. You might want to order one or two of our booklets, namely Life in the Matrix and also Matrix Stations. Better yet, you may want to order my book, Matrix Management Success: Method Not Magic. Chances are if you read the booklets and/or the book as well as reviewing the articles in our Library such as Matrix Management: Method, Not Magic and our matrix management blogs, you’ll know as much as the person who is reviewing your resume and interviewing you. Indeed, if you read the book, odds are you’ll be more knowledgeable about matrix management than the person who is scrutinizing your application for employment.

Good luck in your quest!

Designing a matrix management structure is not a “one size fits all” proposition.  The key issues that emerge when moving to a matrix structure surround a thirst for clarity at every level of the organization. Employees want to know: “What am I supposed to do differently?”; “How does an arrangement where I report to more than one boss actually work?” Leadership wants to know what it can do to usher the new structure into place – with minimal resistance and maximum speed and success. There are roles, rules and tools that make a matrix structure work successfully. These need to be designed systematically and with all due diligence if matrix management success is to be achieved.

Strategic Futures helps clients in the formative stages of matrix management by framing the 18 key decisions that need to be made, emphatically steering the client away from known perils – towards successful, proven practices.

Here’s the thing: These 18 formative decisions are largely invisible to organizations setting out on the matrix management journey. The good news is that key decisions are known to Strategic Futures because of our work with dozens and dozens of clients in a full spectrum of industries over many years. Explicit and conscious decision-making concerning these key issues saves our clients time, money, and frustration in very significant ways. No amount of recasting matrix management as “the new matrix” or “the blended matrix” or other such new-and-improved spins will exempt you from making these critical decisions. 

There’s more good news: Decision outputs can then be imported into future briefings and training for staff that builds employee understanding and confidence in accomplishing great things using an agile matrix structure that makes the highest-and-best use of all available talent.  You don’t want to be in a position of telling management and staff that “we’ll get back to you on that,” or “we hadn’t thought about that, we’ll have to think about this.”

No one has all the answers all of the time, but a failure to think ahead should be an episodic event, rather than a chronic condition.

That’s where we come in.

When it comes to designing and implementing a fully successful matrix organization, the old adage of “in for a dime, in for a dollar” comes to mind. Changes in organizational structure are not to be taken lightly.  Structural changes have enormous consequences for organizations and the people who labor in them. Everyone has the same question, “what am I supposed to do differently?” Answering this question in a definitive way that mines the considerable benefits of matrix management – and builds both competence and confidence –  takes time and deliberate effort. 

Implementation of structural change cannot nor need not take forever.  Indeed, the more systematic your approach to making these changes, the better off you will be. Progress can be and should be rapid. As our articles, Matrix Management: Method, Not Magic and Five Not-So-Easy Pieces of Matrix Management explain in more detail, effective matrix management requires planning, clarification of roles, and supportive training for standing up the matrix organization and occasionally refreshing employees at all levels as to roles, rules, tools, and the winning behaviors required for success.

A “launch-and-abandon” approach to designing, implementing or even refining your matrix organization is a formula for disappointment. Planning, persistence and follow-through are essential. By launch and abandon, we mean any major initiative announced by senior management and then left to its own devices with little or no additional investment or reinforcement.

These are hyper times. These are difficult times. Everywhere I look, I see employees striving harder than ever before to be part of the solution rather than part of the problem. Employees are energized, gravitating rapidly in synch with the direction that the organization seems to be moving – with the speed akin to moths moving towards a new light source.

Given the environment in which we find ourselves, it becomes all the more critical that our decisions and actions – particularly those related to structure – be sure-footed and first-time-final.  While some might argue that flavors of the month were affordable during those Halcyon days of greater resource abundance, there can be little doubt that such dalliances are no longer affordable today.

If you are in pursuit of the considerable benefits that matrix management can provide, e.g., better goal focus, customer focus, improved capacity utilization, synergy, organizational creativity and the like, then you are definitely “in for a dime, in for a dollar.”

If you are in the mood for a flavor of the month, matrix management is not the right flavor for you.